The Online Booking Giants
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Key Players:  A few U.S.-owned platforms dominate global reservations:

Booking.com (Invested in China's Trip.com)
Airbnb
Expedia
Tripadvisor
Google Maps (Business listings)
Hostelworld
Your Own Website (Example: EscapeToTheTropics.com)​
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Why It Matters:

6 companies control most bookings worldwide (Except China - dominated by Trip.com)

Each platform has unique strengths

Diversifying across multiple agents maximizes revenue
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Smart Strategy:  Your ideal mix depends on:
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Property type
Operations style
Business goals​
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Need help choosing? Let’s talk options, 
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(Note: China’s market operates differently with Trip.com as the leader)